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Friday, May 28, 2010

Behavioural change and its applications to conservation

via the RARE facebook page, article on
Best-selling author Dan Heath speaking on behavior change

In his new book, SWITCH, New York Times bestselling author Dan Heath shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world, changing your bottom line, or changing your waistline.

On June 10 in Washington, DC, Dan will share insights into the art and science of behavior change, as well as stories of people using the same successful formula to get results.

Dan will be joined by Brett Jenks, CEO of Rare, an environmental organization training community change agents in 50 countries. Rare has been named one of Fast Company magazine’s Top Social Entrepreneurs four years running.

Rare trains local conservation leaders to work at the community level to change destructive behaviors — behaviors such as overfishing, illegal logging, unsustainable agricultural practices and more. Behavior change isn’t easy but both Dan and Brett know what it takes to change hard-to-change behaviors.

Change often seems complex, threatening, and just plain difficult. Dan offers a simple, but powerful framework for thinking about change, and a litany of stories that inspire the belief that you can succeed. Whether you’re trying to lose weight or realign your organization, Dan will make it easier for you to begin.

The Washington Post wrote about Switch, Rare and the power of behavior change in a story earlier this year:

In “Switch,” the authors tell a story about the St. Lucia parrot — a magnificent, colorful creature that lives only on that Caribbean island. Biologists were writing the species’ eulogy when conservation activist Paul Butler found himself charged with figuring out how to save the parrot. Butler had ideas: create a bird sanctuary, license eco-tourism and muscle up the punishments for harming the parrot. But he also had a problem. Most people on St. Lucia didn’t know about the parrot, let alone care, and some people even ate the poor bird. What to do?

Instead of making an analytical case, Butler went for the emotional. He appealed to St. Lucians’ national character. The message: We are the kind of people who take care of our own. This bird is ours alone, and we must protect it. He built popular support for new laws, and today, there are seven times as many parrots happily squawking on the island.

Dan and Brett will leave the audience with some inspiring reasons to believe that people CAN really change to save the world.

For more info on where to see Dan Heath speak go to the

Praise for SWITCH:

“The one book to read if you’re trying to change the world.” – Katya Andresen, The Non-Profit Marketing Blog

“An entertaining and educational must-read for executives and for ordinary citizens looking to get out of a rut.” – Publisher’s Weekly

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